1. Marketing in the public sector
| Title | Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee |
|---|---|
| Author | Kotler, Philip, 1931- (Author) |
| Publication | Upper Saddle River, N.J. : Pearson, c2007 |
| Scope | xv, 332 s. : il. ; 24 cm |
| URL | Marketing in the public sector (náhled do publikace / Google Books) |
| Document kind | Monographs |