Počet záznamů: 1
Political communication in action
SYS 0177816 LBL 00000nam-a22^^^^^3i-4500 003 CZ-PrPKS 005 20190829104844.8 007 ta 008 190506s2018----xxu----f------001-0-eng-- 020 $a 978-1-62637-681-6 $q (brožováno) 040 $a ABA011 $b cze $e rda 044 $a xxu $a xxk 084 $a 0431 100 1-
$7 par_us_auth*0068929 $a Helfert, David L. $4 aut 245 10
$a Political communication in action : $b from theory to practice / $c David L. Helfert 264 -1
$a Boulder ; $a London : $b Lynne Rienner Publishers, $c 2018 300 $a xiii, 306 stran ; $c 23 cm 336 $a text $b txt $2 rdacontent 337 $a bez média $b n $2 rdamedia 338 $a svazek $b nc $2 rdacarrier 504 $a Obsahuje bibliografii, bibliografické odkazy a rejstřík 520 2-
$a "From developing effective messages to working with the news media, from writing speeches to tweeting, from crisis communication to the ethics of political communication, and everything in between, Political Communication in Action takes the reader step by step through the process. This approachable new text: Covers both theory and real-world practice; uses examples and case studies to illustrate key concepts; shows what aspects of the process look like when done well, and when done poorly; addresses public affairs and advocacy communication, as well as political campaigns; explores changes emerging from the 2016 elections. Uniquely, it provides a tour of the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations." --Summary 650 07
$7 par_us_entry*0007901 $a politik 650 07
$7 par_us_entry*0021305 $a schopnost komunikace 650 07
$7 par_us_entry*0008648 $a projev 650 07
$7 par_us_entry*0010840 $a Spojené státy
Počet záznamů: 1